Billionaire Italian Couture was founded by the talented and creative businessman Flavio Briatore together with Percassi in the year 2007. The two business partners teamed up with one of the well-known designer Angelo Galasso and invented the Watch Cuff shirts with a cuff made conveniently for wearing watches. With their unique approach to the world of fashion and their marketing strategy. It’s a no surprise that it gained popularity in a short period of time. The brand offers comfort and unique style.